Ecommerce reviews stall when merchandisers receive a folder named by capture order. They need hero, hover, pack, scale, and detail frames per SKU, in the order the product page will use. A contact sheet makes that structure visible.
One SKU per sequence
Keep each product together. A practical order is pack shot, three-quarter, side, back, in-hand or scale, then detail and texture. Colourways follow the same order so missing angles are obvious. If the shoot includes lifestyle, put those frames after the pack shots rather than mixing them through the set.
Name files for the catalog, not the camera
Use the SKU or style code in the filename before you build the sheet: 4481-pack-01.jpg, 4481-detail-02.jpg. That name should match what the PIM or Shopify upload expects. Apply the recipe with the batch file renamer so numbering stays consistent across a large set.
Choose a grid that compares angles, not density
Product decisions are often “this label crop versus that one.” Too many columns hide print, stitching, and reflection problems. Use fewer columns for pack shots and details; a denser grid is fine for a quick colourway overview. Add a short page title with the season or drop name.
Collect one merchandising response
Ask the reviewer to mark the hero, the secondary web angles, and any frames to reshoot. If several people will comment, a proofing link keeps notes on the SKU instead of in Slack. Watermark previews when the images are not yet public. Build the sheet in the contact sheet editor and download a PDF for the production record.
After approval
Copy the selected filenames into retouching and the asset library. The contact sheet remains a snapshot of what was offered; it is not the delivery of web-sized finals. For the difference between review and delivery formats, see contact sheet vs proofing gallery .